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The Rental Show Events
03/01/09
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12 PM
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5 PM
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24th Annual Golf Tournament at The Frog Golf Course
Sponsored by ARA Insurance Services
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Enjoy a day of golf with your peers in the Georgia sun, just 35 minutes west of Atlanta. A shotgun start is set for noon, with transportation provided. (Buses will depart from the Georgia World Congress Center at 10 a.m.)
The $145 entry fee includes greens fees, cart fees, range balls, transportation, barbecue lunch, beverages and prizes. Hole-in-one and mulligan raffle tickets will be available at the course — all benefiting ARAPAC, the ARA political action committee. This year’s hole-in-one prize will be $24,000 in honor of the 24th tournament. Participation is limited, so register online or by completing the form available here. New participants as well as regulars are welcome.
Located at the Georgian Resort in Villa Rica, Ga., The Frog was rated 4-1/2 stars in “Places to Play” by Golf Digest and was recently named winner of the Apex Award, which recognizes the nation’s best golf tournament facilities. Designed by Tom Fazio, The Frog has hosted the John Smoltz Celebrity Invitational and was home to the 2001 Georgia Open. www.golfthefrog.com
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5 PM
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6:30 PM
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First Time Attendee Reception
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Sponsored by Detmer Consulting
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Make your first experience at The Rental Show the best it can be with advice from attendees who have honed their time at the Show to an art! This annual event is a hot spot for group interaction, and it’s a great place to get your questions answered. Whether you’re looking for a specific product or just want tips for navigating the show floor, veteran ARA members and staff will be there to help.
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03/02/09
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8 AM
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8:45 AM
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Welcome Breakfast
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Sponsored by BOMAG Light Equipment Div., General Equipment Co., Takeuchi Mfg. (U.S.) and Volvo Construction Equipment
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Nearly 1,000 people come to this annual gathering to be part of the excitement as The Rental Show officially begins. Start the day with food, fellowship and an update on the ARA Foundation, including highlights from the international rental exchange program. Attendees and exhibitors are welcome to attend this event, which also includes an introductory program. Cost is $10 per person (advance registration and ticket required).
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11:15 AM
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12:30 PM
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Regional Lunches
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Sponsored by Billy Goat Industries, Direct Sales, EDCO/Equipment Development Co., Lew Hudson Sales, Kwik-Covers, M.J. Miller Combined Cos. RENTAL MANAGEMENT magazine and Warner Shelter Systems
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Join other professionals from your region in a smaller, more casual setting for networking and an energizing break between the morning and afternoon educational sessions. ARA general members are invited for lunch and conversation as well as a short ARA program. Lunches are hosted for each of ARA’s 10 regions and international members. Cost is $10 per person (advance registration and ticket required).
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12:40 PM
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1:30 PM
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Dessert With ARA
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Sponsored by Alert Management Systems and EDCO/Equipment Development Co.
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Celebrate achievements across the entire rental industry with your fellow ARA members immediately following the regional lunches. The program will recognize ARA volunteers in leadership positions and recent graduates of the Certified Event Rental Professional (CERP) program. Awards also will be presented, including the Distinguished Service, Meritorious Service and Special Service awards, as well as the Outstanding Leadership and the ARA Insurance Services/National Equipment Register awards.
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6:30 PM
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9:30 PM
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"Georgia on My Mind"
Atlanta Marriott Marquis
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Sponsored by Barreto Mfg., EDCO/Equipment Development Co., Ground Hog, Little Beaver, Multiquip, Ryan, Stone Construction Equipment and Sullair Corp.
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Every year, ARA strives to top previous Shows with a memorable networking event that brings the industry together. This year is no exception, providing a welcoming taste of the South with Georgia-inspired food, beverages and décor. Best of all, the event will take place at the brand-new Atrium Ballroom at the Atlanta Marriott Marquis, a spectacular space featuring floor-to-ceiling windows and 30-foot ceilings. It’s sure to be a one-of-a-kind night of fun and connections.
Music will be provided by Jammin’ Jon, everyone’s favorite disc jockey from past Show events. Shuttle bus service will be provided from all ARA hotels. Cost is $10 per person (advance registration and ticket required).
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03/03/09
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8 AM
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9:45 AM
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Keynote Session: “Overcoming the Unthinkable” Presented by Capt. Scott O’Grady
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Sponsored by Multiquip
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 Capt. Scott O’Grady’s incredible true-life struggle to survive in hostile territory made headlines and inspired millions. Now he’ll share his tale of courage, faith and quick thinking at The Rental Show.
As a U.S. Air Force fighter pilot, O’Grady was helping enforce the NATO no-fly zone policy in the skies over Bosnia during June 1995 when a Soviet-made anti-aircraft missile slammed into his F-16. Alone — facing death, capture and the elements — he discovered within himself the spirit to go on for six days before being rescued by the U.S. Marines. O’Grady’s life-and-death story is a compelling example of how to adapt, change and succeed even under the most daunting and trying of circumstances — a moving example for anyone facing tough odds.
Originally from Brooklyn, N.Y., Scott O'Grady is an accomplished Air Force pilot with more than 1,300 military flying hours. His book about his experience in Bosnia, Return With Honor, spent six weeks on The New York Times bestseller list. In addition, O’Grady’s courageous story has been documented on the Discovery Channel’s Behind Enemy Lines, and he was featured on CNN’s Voices of the Millennium and Then and Now, a series that focuses on the most influential personalities of the past 25 years. He now serves as a spokesperson for the Save Ellis Island campaign (www.WeAreEllisIsland.org).
The keynote session also will include the induction ceremony for the Rental Hall of Fame; results from the 2008 State of the Equipment Rental Industry Report from ARA CEO Christine Wehrman and President John Crabbe Jr., CERP; and the passing of the president’s gavel to current President-Elect Buddy Stubbs.
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03/04/09
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6:30 PM
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10 PM
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“ARA’s Gone Country” Featuring Lonestar at the Atlanta Civic Center
6:30 p.m. - 7:30 p.m.: ARA Foundation auction
8:30 p.m. - 10 p.m.: Concert by Lonestar
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Sponsored by John Deere; Ingersoll Rand, now Doosan Infracore Portable Power; Magnum Products; New Holland Construction; Volvo Construction Equipment
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ARA continues its tradition of high-profile, entertaining events with this special evening for attendees and exhibitors at the Atlanta Civic Center, which boasts the largest performance stage in the Southeast. The ARAPAC Martini Bar will be open during the event to support the Association's political action committee. The cost to attend "ARA's Gone Country" is $35 per person (advance registration and ticket required). Shuttle bus service will be provided to all Show hotels from the Atlanta Civic Center.
6:30 p.m. – 7:30 p.m.
ARA Foundation Auction
Sponsored by Ritchie Bros. Auctioneers to benefit the ARA Foundation
Join your peers for a live auction featuring equipment and other items, with fast-paced bidding to support the ARA Foundation and its programs. Register for the auction on the show floor March 3 and 4.
8:30 p.m. – 10 p.m.
Concert by Lonestar
Dance the night away to the music of multi-platinum country artist Lonestar, performing exclusively for our Show audience. Lonestar made its debut on the Billboard country music charts in 1995 with the Top 10 single “Tequila Talkin’.” Since then, they have amassed 27 country singles, with 10 reaching No. 1. Lonestar’s hits include “I’m Already There” and “My Front Porch Looking In.” Their biggest crossover hit is “Amazed,” which reached No. 1 on both the country and Billboard Hot 100 charts. The group has sold more than 10 million albums. Their latest hit, “Let Me Love You,” features new lead singer Cody Collins, along with Dean Sams, Michael Britt and Keech Rainwater. www.lonestarnow.com
The mission of the ARA Foundation is to develop and implement programs that create educational opportunities, build relationships and aid the industry. Currently, the Foundation offers four programs: the scholarship program, the Rental Executive Advisory Program (REAP), the rental industry disaster relief program and the new international exchange program.
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03/05/09
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7 AM
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2 PM
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Employee Day – Complimentary for Region Three
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Employee Day is an opportunity for rental store owners and managers to share the world's largest rental trade show with their employees. The day includes a customer service seminar and the trade show, and can allow employees such as counter personnel, mechanics or drivers to see the full scope of the industry.
ARA members from Region Three that have paid for a full registration for key personnel (such as the owner or top management) at each member store location can register employees to attend for free on Employee Day. Employees must be pre-registered before Feb. 16. This offer is NOT valid for on-site registration. ARA reserves the right to qualify the employee's company status before extending a complimentary registration.
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8 AM
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9 AM
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Breakfast and Closing Speaker:
Enjoying Life to the Fullest by Capturing the Naturally Occurring Humor of Reality
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Dr. Joseph Michelli, The Joseph Michelli Experience, Colorado Springs, Colo.
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Do you ever find it hard to see the humor in a situation? In a world filled with record gas prices, an economic downturn and a credit crisis, it’s more important than ever to find the joy in everyday life. If you’re ready for a new perspective — and a good laugh — attend this session and find out how to take control over stressful life events. You’ll be amazed at how a simple shift in attitude and perspective can help you absorb a lot more shocks on the bumpy road of life. The discussion will cover:
- How to avert the fight or flight response to stress
- The physiological benefits of laughter as a response to difficulty
- Practical tips for adapting, including the setup, exaggeration and joy tracking
- How work teams that play together stay together
Breakfast begins at 7:30 a.m., followed by the presentation at 8 a.m. Cost is $10. Advance registration and ticket required.
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10 AM
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10:15 AM
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Prize Giveaway - 2009 Yamaha Majesty Scooter
Light Construction/General Tool
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 This high-tech machine blurs the line between scooter and motorcycle with sporty suspension and plenty of power and room for two. It features a fully automatic transmission, as well as a large locking underseat storage compartment and excellent fuel economy. Valued at $7,200.
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11:30 AM
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11:45 AM
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Prize Giveaway - TAG Heuer Link Series Ladies' and Men's Watch Set
Party/Special Event
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 Swiss watchmaker TAG Heuer has crafted sports and luxury watches since 1860, while the Link series has represented a perfect balance of sport and prestige since 1999. The men’s new Link Calibre 16, as worn by Tiger Woods, features a sporty tachometer scale with hand-fitted stainless steel hour markers and a curved, scratch-resistant crystal. The ladies Link, worn by Uma Thurman, is the most elegant TAG Heuer timepiece ever made, with 63 diamonds and a mother-of-pearl dial. Both watches feature double safety clasps with folding buckles. Valued at $7,850.
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1 PM
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1:15 PM
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Prize Giveaway - $7,500 Worth of Gas
Heavy Construction
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 With today’s rising fuel costs, this will be one of the hottest prizes at the Show! Here’s your chance to keep your fleet fueled and ready throughout the year with 75 $100 cards good at any BP gas station location.
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