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02/05/10
02/06/10
02/07/10
02/08/10
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8 AM
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9:15 AM
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Sponsored by Allmand Bros., Arrow Material Handling Products,
Barreto Manufacturing, Billy Goat Industries, EDCO – Equipment
Development Co., Essex Silver-Line Corp., Graco, John Deere,
Kwik-Covers, Rental Management and Warner Shelter Systems
Network with your fellow rental store attendees in a smaller, more casual atmosphere. Breakfasts will include a short program by leaders from each ARA region. It’s a new twist on a longtime Show favorite – and a great prelude to the keynote session.
Tickets are $10 each. Advance registration and ticket required.
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9:30 AM
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11:30 AM
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Successful people know how important it is to have excellence in the workplace. As one of the most influential executives in NBA history, Pat Williams has developed his own recipe for quality – and he will share the ingredients during this energizing keynote session. His ideas and techniques will provide practical steps that can transform any business into a quality organization and can be used by everyone to enhance their work environment. In addition, Williams will share insights from his leadership experiences in sports, parenting and life that will leave you amused and inspired.
The keynote session also will include the induction ceremony for the Rental Hall of Fame, ARA’s volunteer recognition awards, a state of the industry update from ARA CEO Christine Wehrman and the passing of the gavel from President Buddy Stubbs to current President-Elect Hal Roe.
Pat Williams is senior vice president of the NBA’s Orlando Magic. Since 1968, Williams has been the general manager with teams in Chicago, Atlanta, Philadelphia and Orlando. In 1996, he was named one of the most influential people in NBA history. He also has authored more than 50 books, including his latest title, “Extreme Dreams Depend on Teams.” Williams and his wife, Ruth, are the parents of 19 children, including 14 adopted from four nations. www.patwilliamsmotivate.com
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02/09/10
02/10/10
02/11/10
02/05/10
02/06/10
02/07/10
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7:45 AM
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9 AM
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Presented by Jeffrey Williford, Disney Institute
No breakfast will be served. Coffee and refreshment carts will be available.

Walt Disney knew the success of his company depended on encouraging and supporting innovative ideas. Today, success still depends on the same creative environment. During this inspiring session, tailored specially for the party rental industry, facilitators from the Disney Institute will show you how organizational creativity gives you a competitive edge in today’s ever-changing business climate. Learn your own “magical” ways to:
- Establish systems that help your leaders make decisions about new ideas
- Focus your employees’ creativity on the goals of your organization
- Improve productivity by implementing new ideas generated in the creative process
Please note: All Disney Institute program attendees should be at least 16 years of age.
Jeffrey Williford’s Disney career began as an opening team member of DisneyQuest® Indoor Interactive Theme Park in Chicago. At the Walt Disney World® Resort, he took on the role of admissions and guest relations manager for Downtown Disney®, Pleasure Island, DisneyQuest® Indoor Interactive Theme Park and Cirque du Soleil ®, and was promoted to project and event manager for Disney’s College, International and CareerStart Housing Operations. Williford has served the Disney organization in leadership roles within human resources and many areas of guest service. These areas of operation include: family entertainment, resort/hotel, retail merchandise, food and beverage operations, and more – all of which have provided him with valuable insights into the care and support of customers and employees.
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9:15 AM
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10:45 AM
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Rental industry panel: David Hooks, Reece Tent Rental, Marietta, Ga.; Chuck Shipp, Shipp Cleaning Systems, Conyers, Ga.; and Chuck Turner, Turner Rental, Birmingham, Ala.
Learn the care and maintenance essentials you need to extend the life of your tent inventory. This session will cover practical solutions to take care of your tent from day one, including:
- Proper handling of tents on the job site
- Storing and tracking your tents during the busy season
- Using appropriate cleaning agents and techniques
- Tent washing: automation or elbow grease?
Panelists
David Hooks is warehouse manager of Reece Tent Rental, an ARA general member.
Chuck Shipp is president of Shipp Cleaning Systems, an ARA associate member and 13-year Show exhibitor.
Chuck Turner is co-owner of Turner Rental, an ARA general member.
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9:15 AM
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10:45 AM
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Hank Hufnagel, PartyCAD/Hufnagel Software, Clarion, Pa.; and Steve Kohn, Miller’s Rentals and Sales, Edison, N.J.
If you’ve never used PartyCAD or have less than a year of experience, come learn the basics from the author of the software itself. Discover how to create powerful visual presentations with this easy-to-use program. Don’t let profitable jobs slip away! You will learn:
- What PartyCAD can be used for – it’s not just for tents
- How to use the Party Wizard to create nearly any event
- How to manage your PartyCAD projects
- The best ways to deliver your results
Please note: This is not a hands-on session.
EXTRA OPPORTUNITY
PartyCAD consultations with Hank Hufnagel will be available from 11 a.m. to 12:30 p.m. Take advantage of this opportunity to ask questions on any aspect of PartyCAD, no matter your level of expertise. No signups are required in advance or on site.
Speakers
Hank Hufnagel is the owner of PartyCAD/Hufnagel Software, an ARA associate member. He is the author of PartyCAD, a software package for event designers. www.hufsoft.com
Steve Kohn is the owner of Miller's Rentals and Sales, an ARA general member.
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9:15 AM
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10:45 AM
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Rental industry panel: Shereé Bochenek, Après Party and Tent Rentals, Edina, Minn.; Alan Eingold, Over the Top Party Linens, Fort Lauderdale, Fla.; and Robert Hughes, CERP, All Occasions Event Rental, Cincinnati.
Building on the popular Events & Tents seminar from Las Vegas 2008, this hands-on seminar will teach you how to decorate with linens and fabrics for maximum impact. The panel also will discuss current trends, colors and types of fabrics – what’s in, what’s hot and what’s not. Learn how to use your linens to customize the event and perform the following techniques:
- Tying beautiful sashes and perfect bows
- Pleating and cinching tablecloths
- Creating easy lounge furniture
- Adding creative napkin folds to any table
Panelists:
Shereé Bochenek is a design consultant with Après Party and Tent Rentals, an ARA general member.
Alan Eingold is the owner of Over the Top Party Linens, an ARA associate member and second-year Show exhibitor.
Robert Hughes, CERP, is the director of special events for All Occasions Event Rental, an ARA general member.
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9:15 AM
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12:30 PM
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Linda Cahan, Cahan and Co., West Linn, Ore.
This half-day session will inspire and help you define the necessary steps to revitalize your store. Before you jump into a potentially confusing and costly update, spend your morning learning the principles of store design including:
- Floor plans, fixtures, lighting and signage
- Trends, colors and surface materials
- Creating ambience for your store
- Defining attractive space to showcase your inventory
- How sensory design impacts customer buying decisions
Please note: Attendees are encouraged to participate in the afternoon session, "Hands-On Showroom Design."
Speaker:
Linda Cahan, CSP, has worked in visual merchandising, store design and displays since 1971, including writing visual standards for companies such as United Rentals, Saks Fifth Avenue and American Express. www.lindacahan.com
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11 AM
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12:30 PM
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Rental industry panel: Douglas Crowe, CERP, Party Reflections, Charlotte, N.C.; John Jakob, Taylor's Rental Equipment Co., Fort Worth, Texas; Clint Sidle, Mahaffey Tent Rentals, Memphis, Tenn.; and Tommy Wilson, CERP, All Occasions Event Rental, Cincinnati.
Outside suppliers aren’t needed to create a fabulous tent setup for an event – you can do it yourself. Keep the revenue in-house by learning from industry experts about techniques, design concepts and décor elements that will create excitement. From liners and floors to lighting and walls, learn how to:
- Dress your tent in a logical order
- Drape ceilings and poles
- Add color with style
- Select the right lighting
- Calculate what you need
Panelists:
Douglas Crowe, CERP, is director of sales for Party Reflections, an ARA general member.
John Jakob is manager of special events for Taylor's Rental Equipment Co., an ARA general member.
Clint Sidle is general manager for Mahaffey Tent Rentals, an ARA general member.
Tommy Wilson, CERP, is tent operations manager for All Occasions Event Rental, an ARA general member.
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11 AM
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12:30 PM
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Industry panel: Crystal Grice, Rosen Centre Hotel, Orlando, Fla.; Ralph Rendsland, -Three2Oh°, Orlando, Fla.; Richard Streitler, Flourish Floral Productions, Winter Park, Fla.; and Susie Weiss, Wonderful Weddings, Winter Park, Fla.
In this open forum, an Orlando-area florist, caterer, event planner and venue specialist will share their perspectives on creating memorable events. Learn how to develop relationships with industry partners if your business doesn’t offer these services in-house. The panelists will offer their insight on:
- Influencing factors in selecting a rental company
- How to earn long-term referrals
- The most common problems they face when working with rental stores
- Timing the planning process for all vendors
- Dealing with the unexpected
- Use of the Internet to seek partners
Panelists:
Crystal Grice is director of social catering at the Rosen Centre Hotel, Orlando, Fla.
Ralph Rendsland, is owner and partner of -Three2Oh°, Orlando, Fla.
Richard Streitler is co-owner and president of Flourish Floral Productions, Winter Park, Fla. www.flourishproductions.com
Susie Weiss is founder and owner of Wonderful Weddings, Winter Park, Fla. www.wonderfulweddingsorlando.com
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11 AM
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12:30 PM
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Rental industry panel: John Bibbo Jr., CERP, Event Source, Cleveland; Tom Davis, CERP, Are You Ready to Party??, Waterville, Maine; Jackie Hendrix, Party Pros USA, Florence, Ala.; Dan Hooks, CERP, Party Reflections, Charlotte, N.C.; Tracy Johannsen, American Rental Association, Moline, Ill.; Steve Kohn, Miller’s Rentals and Sales, Edison, N.J.; Ben Shipper IV, CERP, Ben’s Rental and Sales, Countryside, Ill.; and Woody Thomas, Magic Special Events, Richmond, Va.
Join this round-table discussion that will feature a panel of rental industry professionals sharing their successful marketing techniques and business practices. Following the panel dialogue, you’ll split into groups to explore common practices that can enhance your store’s image and drive business through your door. Table topics will include:
- Web sites: Do it yourself or outsource?
- Brochures: Print or electronic? Do you include prices?
- Photos: Hire a professional or do it yourself?
- Niche markets: How do you spread the word?
- Yellow Pages: Is it a must to be listed today?
- In-store events: How do you pull them off?
- Community events: Do you participate in bridal shows or local festivals?
- Electronic marketing: How do you use e-mail, fax, e-newsletters, Twitter and Facebook?
You are strongly encouraged to bring samples of your business marketing pieces such as brochures, fliers and copies of your business Web site to share with others during the round-table discussions.
John Bibbo Jr., CERP, is president of Event Source, an ARA general member.
Tom Davis, CERP, is president of Are You Ready to Party??, an ARA general member.
Jackie Hendrix is president of Party Pros USA, an ARA general member.
Dan Hooks, CERP, is president of Party Reflections, an ARA general member.
Tracy Johannsen, is public relations and advertising manager for the American Rental Association.
Steve Kohn is owner of Miller’s Rentals and Sales, an ARA general member.
Ben Shipper IV, CERP, is owner of Ben’s Rental and Sales, an ARA general member.
Woody Thomas is president of Magic Special Events, an ARA general member.
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2 PM
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3:45 PM
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Hank Hufnagel, PartyCAD/Hufnagel Software, Clarion, Pa.; and Steve Kohn, Miller’s Rentals and Sales, Edison, N.J.
If you’re an experienced PartyCAD professional who has mastered the basics, this course is for you. Learn advanced techniques that will make your client presentations outstanding. (Prior experience with PartyCAD version 11.0 recommended*.) You’ll learn how to:
- Plot events on true-to-scale blueprints and site maps
- Make events come alive using background photos you’ve taken of various venues
- Put the finishing touches on your final layouts to lock in the sale
Please note: It’s highly recommended that attendees bring their laptops to this course, preloaded with PartyCAD version 11.0.
*Prior to this session, attendees will be able to download handouts and files that will be used for this presentation from The Rental Show Web site.
Speakers
Hank Hufnagel is the owner of PartyCAD/Hufnagel Software, an ARA associate member. He is the author of PartyCAD, a software package for event designers. www.hufsoft.com
Steve Kohn is the owner of Miller's Rentals and Sales, an ARA general member.
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2 PM
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3:45 PM
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Rental industry panel: David Halsey, The Meetinghouse Cos., Elmhurst, Ill.; Jackie Hendrix, Party Pros USA, Florence, Ala.; and Woody Thomas, Magic Special Events, Richmond, Va.
Increase your revenues and make themed events come alive with versatile, portable props you can design and build yourself. From construction to finished product, this session will show you
how to:
- Enhance themes with do-it-yourself projects
- Shop for materials at local businesses
- Pack and protect your creations for easy transport and storage
- Use your new inventory in versatile ways
Panelists:
David Halsey is floral director of The Meetinghouse Cos., an ARA general member.
Jackie Hendrix is president of Party Pros USA, an ARA general member.
Woody Thomas is president of Magic Special Events, an ARA general member.
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2 PM
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3:45 PM
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Linda Cahan, Cahan and Co., West Linn, Ore.
This fun and fast-paced seminar will provide practical ideas you can use to enhance your showroom now or in the future – whether party items are all or just a portion of your
inventory. Attendees will be divided into small teams based on their inventory to put their creativity to work. It’s the perfect follow-up to the “Renew, Refresh, Renovate: The Principles of
Store Design” session. This hands-on session will provide the opportunity to:
- Contribute ideas you’ve been considering for your store as well as learn from your peers
- Design your ultimate rental store on a unlimited budget, considering overall image, customer flow, use of color and merchandising techniques
- Exchange ideas with the other teams for a wide range of perspectives
Limited seating available.
Speaker:
Linda Cahan, CSP, has worked in visual merchandising, store design and displays since 1971, including writing visual standards for companies such as United Rentals, Saks Fifth Avenue and American Express. www.lindacahan.com
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02/08/10
02/09/10
02/10/10
02/11/10
02/05/10
02/06/10
02/07/10
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7:45 AM
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-
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4:30 PM
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Presented by Steve Farber, Extreme Leadership, Poway, Calif.
Educational session sponsored by Mi-T-M Corp. Lunch sponsored by Arrow Material Handling Products, BLS Enterprises and Genisys Software. Portfolio sponsored by John Deere.
In today’s world, you must demonstrate an unprecedented level of passion, determination, foresight, dedication and fearlessness as a business leader. Your employees and customers won’t follow empty rhetoric, but will respond to significant, meaningful and dramatic action.
During this full-day, intensive workshop, senior-level leadership coach Steve Farber will show you how to use the principles of extreme leadership to radically improve your business and your life.
You’ll dig deep beyond the buzzwords and explore real-life examples that illustrate how to:
- Be a great leader by making others greater than yourself
- Take up the challenge regardless of your title or position
- Harness fear and use it to your advantage
- Create deeply meaningful and loyal relationships at work
- Earn your customers’ love and praise
- Inspire yourself and others to change the world you live in
- Do what you say you will do
- Develop your company’s talent to unprecedented levels
About the Speaker
Steve Farber, president of Extreme Leadership, is a business leadership expert and frequent guest on news-talk shows around the U.S. Coaching and inspiring extreme leadership at all organizational levels is Farber's passion, and he does it with a style that is part strategist, part social commentator and all energy. He leads from experience, having run his own financial services company before becoming a consultant and author. Farber also spent six years as vice president at The Tom Peters Co., where he met several of his mentors, including Tom Peters, Jim Kouzes and Terry Pearce. Farber&'s latest book, "Greater Than Yourself: The Ultimate Lesson in Leadership" was a USA Today and The Wall Street Journal bestseller. He also is the author of “The Radical Leap: A Personal Lesson in Extreme Leadership. www.stevefarber.com
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02/08/10
02/09/10
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8 AM
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9:30 AM
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Philippa Gamse, Total Net Value, Capitola, Calif.
More than 80 percent of customers do research online before making a phone call or walking into a store. So how is your Web site performing – not only in attracting this lucrative traffic, but in generating quality results for you? Could your site be losing business that you don’t even know about? Designed for owners, managers and decision makers, this session will cover five key ways to improve your Web site, including external (sales, marketing and customer service) and internal (operational and employee) applications, as well as specific examples. You will learn:
- Key considerations to ensure an appropriate and compelling Web site image
- How to identify opportunities to develop new markets, services and products that may exist only online
- Essential tools for evaluating the return on investment of your site against your strategies and goals
Speaker:
Philippa Gamse is an internationally recognized expert on Web and technology strategy. She helps companies, associations and nonprofit organizations maximize and sustain their return on investment in their online presence. www.cyberspeaker.com
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8 AM
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9:30 AM
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Robert Stevenson, Seeking Excellence, Clearwater, Fla.
This program will break down the art and science of selling into a no-nonsense set of guidelines to make even the most novice salesperson a success. It won’t oversimplify the sales process, but it will make it understandable and easy to implement by sticking to the basics, such as these “four letter” words:
- Show them, don’t tell them
- Look, hear and feel – how you can help
- Give more, take less
- Make call after call after call
Speaker:
Robert Stevenson, CSP, started his first business at 24 and has international sales experience dealing in more than 20 countries. He’s the author of “How to Soar Like an Eagle in a World Full of Turkeys,” as well as a past speaker at The Rental Show and Construction U. www.robertstevenson.org
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8 AM
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9:30 AM
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Rental industry panel: Brad Boehler, Skyjack, Guelph, Ontario, Canada; Kenneth Colonna, RSC Equipment Rental, Scottsdale, Ariz.; Maura Paternoster, ARA Insurance Services, Kansas City, Mo.; Steven M. Phillips, Trico Lift, Millville, N.J.; James H. Smith, JLG Industries, McConnellsburg, Pa.; and Jeff Stachowiak, Sunbelt Rentals, Saint Johns, Fla.
ARA and the Association of Equipment Manufacturers (AEM) have collaborated to create a statement of best practices for aerial work platform (AWP) equipment. This industry effort covers recommended training guidelines for operators of AWP equipment and informs members of their obligations under the ANSI A92 standards. The initiative will ultimately strengthen safe use of AWP equipment throughout the industry and increase risk management knowledge. The discussion will cover:
- The difference between familiarization and operator training
- The rental company’s obligations under ANSI
- Training guidelines for operators of AWP equipment
Panelists:
Brad Boehler is vice president of engineering for Skyjack, an ARA associate member and 21-year Show exhibitor.
Kenneth Colonna is director, safety and environmental, for RSC Equipment Rental, an ARA general member.
Maura Paternoster is risk manager for ARA Insurance Services.
Steven M. Phillips is vice president, health, safety and environmental, for Trico Lift, an ARA general member.
James H. Smith is a training specialist for JLG Industries, an ARA associate member and 25-year Show exhibitor.
Jeff Stachowiak is director of safety training for Sunbelt Rentals, an ARA general member.
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8 AM
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9:30 AM
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Rental industry panel: Steve Anthony, American Event Rentals, Stockton, Calif.; Jeff Johnstone, Party Perfect, Richmond, Va.; Nancy Reece, Reece Tent Rental, Marietta, Ga.; and Terry Turner, All Occasions Party Rental, Knoxville, Tenn.
Sponsored by the Rental Executive Advisory Program (REAP) of the ARA Foundation
No one knows the challenges and opportunities of the event rental business like your peers, and there’s no better forum to share advice than this lively, interactive exchange facilitated by a panel of rental experts. Bring your specific questions, get involved and learn from your rental industry colleagues at one of the most popular sessions at The Rental Show.
Steve Anthony is president of American Event Rentals, an ARA general member.
Jeff Johnstone is owner of Party Perfect, an ARA general member.
Nancy Reece is general manager of Reece Tent Rental, an ARA general member.
Terry Turner is owner of All Occasions Party Rental, an ARA general member.
You are invited to visit with REAP advisors and other rental industry experts at the ARA Foundation booth to continue discussions on an individual basis and learn more about REAP, a business consulting service. For more information, visit www.ARAfoundation.com or call 800-334-2177, ext. 236.
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02/10/10
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8 AM
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9:30 AM
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Panel of professionals: Dan Crowley, Peer Executive Groups, Coopersburg, Pa.; Frank Latino, Latino and Associates, Lafayette, Colo.; and Patrick D. O’Brien, Guaranty Bank and Trust Co., Boulder, Colo.
Professional partnerships with bankers, lawyers and accountants can mean the difference between business success and failure. This panel discussion will cover how to develop and use these partnerships to your advantage, plus how to set your rental business apart from other types of businesses in your community that also work with the same professionals. You’ll learn:
- How to find these partners and the right questions to ask
- What to expect from each professional partner
- How to present your business to obtain financing and what makes a wise banking strategy
- What laws and regulations have changed due to the new economy
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8 AM
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9:30 AM
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Rental industry panel: Mike Baartman, Rent-All, Sioux Center, Iowa; Paul Phelon, Timp Rental Center, Orem, Utah; Gene Rahll, Rabern Rental Center, Amarillo, Texas; and Alan J. Zatik, ABC Equipment Rentals and Sales, Brunswick, Ohio.
Sponsored by the Rental Executive Advisory Program (REAP) of the ARA Foundation
Looking for new opportunities? Want advice about specific rental business issues? This is your opportunity to ask a panel of successful rental professionals just like you for advice you can use right away. Come prepared with questions and expect a spirited town hall discussion for a one-of-a-kind learning experience.
You are invited to visit with REAP advisors and other rental industry experts at the ARA Foundation booth to continue discussions on an individual basis and learn more about REAP, a business consulting service. For more information, visit www.ARAfoundation.com or call 800-334-2177, ext. 236.
Mike Baartman is manager of manager of Rent-All, an ARA general member.
Paul Phelon is president of Timp Rental Center, an ARA general member.
Gene Rahll is vice president of Rabern Rental Center, an ARA general member.
Alan J. Zatik is president of ABC Equipment Rentals and Sales, an ARA general member.
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02/11/10
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You must be logged into TheRentalShow.com in order to create a personal
schedule.
Please log in using your ARA web account username and password.
If you have not created an account please visit ARArental.org to create one.
Once you are logged in you will be able to add events to your list simply by placing
a check mark in the box next to the event on any schedule list.
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