Those attending The Rental Show 2012 at the Ernest N. Morial Convention Center in New Orleans will find something new in the lobby of the Construction/Industrial exhibit hall, which is in Building I.

The American Rental Association (ARA), organizers of The Rental Show, have created The Hot List Gallery this year, which includes photo displays of 36 selected products featured in The Hot List, Rental Management's new product supplement published in January 2012.

The displays include a product photo as well as company name, product information and booth number, and are available for attendees to visit before and after exhibit hours since it is in the lobby. The new products featured represent a cross section from all three areas of the trade show floor. Copies of The Hot List, which includes more than 90 products and services new to The Rental Show exhibit floor, also is available in the The Hot List Gallery area.

“We wanted to do something different to showcase new products in a high-traffic area,” says Allison Box, ARA’s senior administrative director for association services. “Last year, we found that people liked looking at the large photos on display for the Events & Tents Inspiration Gallery. We took that idea and we are using it for The Hot List Gallery.”