The keynote session on Monday, Feb. 6, will recognize the renewal of New Orleans and the role of the equipment rental industry in the recovery and revitalization of the city.

Did you contribute to the ARA Foundation’s Rental Industry Relief Fund? Are you from a manufacturer or supplier that donated equipment, increased production or assisted in another way? All those who contributed to the relief effort are encouraged to attend the keynote session — you will be asked to stand as a group for recognition.

The keynote session is from 8 a.m. to 10 a.m. in La Nouvelle Ballroom on the second level at the Ernest N. Morial Convention Center. The keynote speaker is Aron Ralston, the inspiration for the movie “127 Hours.”